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We envision...
Recognition in the city and region where...
Iconic elements—architecture, landscape, public art—create a strong and identifiable image for the campus.
A signature building on 19th Avenue, near Stonestown/Buckingham Way, and another on Lake Merced Boulevard announce the campus.
The SFSU "brand" is visible at all locations, providing a unity of look, particularly between the main campus and Downtown Center.
Public art (funded through capital projects) in various forms—sculpture, fountains, murals—serves as a unifying element, celebrating SFSU’s diverse
community and giving a unique identity to the campus.
Multi-lingual signage expresses SFSU’s international character.
Well-attended athletic and performing and fine arts events raise SFSU’s visibility within the city, Bay Area, and beyond.
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